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Food Blog Coaching » Blog » Using AI to Map Content Clusters

Using AI to Map Content Clusters

ByKayla Burton Published onSeptember 29, 2024December 30, 2025 Modified onDecember 30, 2025

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I shared a poll on my Instagram stories a while ago asking how food bloggers are using AI in their businesses. While many said they use it for brainstorming content ideas and copywriting, about 1/3 said they aren’t using it at all!

I haven’t been using it a ton, but I’ve recently started exploring various ways to use Claude for content analysis and optimization.

Today I’m going to share with you one example that I thought was pretty cool! I used AI to map content clusters on my food blog, Broken Oven Baking.

What are content clusters?

Content clusters are a way to organize your blog posts. You create a main page about a broad topic, then write several related, more specific posts that link back to it.

This helps readers find connected information easily and can improve your blog’s search engine ranking.

Inside Claude, you can create Projects.

Screenshot of a dark-themed user interface showing 'Claude' at the top, followed by options 'Start new chat' and 'Projects' below.

I created a new project asking Claude to help me create an internal linking strategy for my blog.

Form to create a personal project about improving internal linking for a food blog, with input fields and 'Create Project' button.

Then, I added PDFs of my blog’s Post, Page, and Category sitemaps to the Project knowledge content.

Project knowledge interface showing PDF sitemaps for brokenovenbaking.com, including Posts, Categories, and Pages

Not sure how to find your sitemap?

Check out my post on submitting your sitemap to Google!

I copy and pasted my sitemaps into a spreadsheet and exported them as individual PDFs.

Finally, I told Claude what I wanted it to do.

Request for assistance to create a chart for improving their recipe blog's internal linking strategy based on PDFs of Post, Category, and Page URLs

Now, what did it give me?

It created a diagram of related recipes that I can link to each other!

Hierarchical chart showing internal linking strategy for Broken Oven Baking's muffin recipes, with Blueberry and Banana Muffins as main categories.

It also shared extra internal linking tips, which are actually quite helpful 😌

List of six strategies to improve internal linking for a baking blog.

Pretty cool, huh?!

I haven’t tried this with other AI tools yet, but a few food bloggers have said it worked for them using ChatGPT‘s paid model.

I’m excited to keep playing around with AI and see how else it can make our food blogger lives easier!

Food Blog Coach, Kayla Burton.
Have a question?

Leave a comment below!

Keep Learning!

Submit your sitemap
How to use anchor text for internal linking.
How to add video to recipe blog posts.

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Case Study: Nicole Masson
Food Blog Coach, Kayla Burton.

Hey, I'm Kayla!

I've been helping food bloggers grow their businesses and connect with each other since 2023. I love it even more than sharing sweet recipes on my food blog, Broken Oven Baking! Reach out and say hey 👋 I'm excited to meet you!

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    Seeing how boring & generic my old intros are is p Seeing how boring & generic my old intros are is probably my least favorite part of updating blog posts 🫣

Anyone Googling a recipe for white chocolate macadamia nut cookies already knows what they are. What they don’t know is who you are and why they should trust your recipe!

As search evolves, your authority, experience, and personality become even more important.

Your blog post’s intro is their first real impression of you, so make it count!

As someone who’s a much better editor than a marketing copywriter, I’m so grateful Chris built the Food Blog Studio app 😅 it saves me so much time updating blog posts to make them more personalized & on-brand!

DM me “Studio” if you want access to it! We just opened it up to the public and have a few spots left in our beta group 🎉
    may was a very full month!! 💕 what were some high may was a very full month!! 💕

what were some highlights from yours?
    what kind of weird are you?? what kind of weird are you??
    Yesterday @chrispieta told me he was going up to p Yesterday @chrispieta told me he was going up to print something, and the only time he prints things is when he gets a positive review, so I replied “an app review?”

He gave me that “how did you know” look 😂

We’re opening up the Food Blog Studio app to a small group of food bloggers soon 🎉

Comment “WAITLIST” if you want to be one of the first users!
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