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    One of my favorite reasons to engage with your aud One of my favorite reasons to engage with your audience: it gives you direction.

When you connect with the people showing up for you, you start to understand who they are & what they come to you for. That clarity makes the “what’s my brand, what do I post, where do I go next” questions so much less paralyzing.

And if brand partnerships are a goal of yours, engagement matters there too!

What’s something you learned about your audience by just talking to them? 💬
    I often get asked how my Google traffic has grown I often get asked how my Google traffic has grown every year since starting my blog, especially with everything going on in search right now…

I don’t think there’s one magic answer, but here are the 3 things I believe made the biggest difference 👇

→ A consistent social media presence. I’ve been posting across platforms since 2020, and my growth & content quality on Instagram (especially back in the day) has led to my next big point…

→ Backlinks & brand mentions. A few years ago, a Good Morning America producer found me on IG and asked me to be a part of their cooking from home series! I’ve also gotten featured by accounts like Sur La Table and other big names in the industry. These mentions build authority that Google notices, & it’s the kind of trust signal you can’t fake with on-page SEO.

→ My site is mostly recipes, not informational content. People want a real, trusted source when they’re baking, so recipe queries feel a little safer from AI Overviews (at least for now!). I’ve also been intentional about creating the best user experience, encouraging & replying to comments, and demonstrating my EEAT!

If there’s one takeaway here, it’s that the stuff that compounds isn’t a quick SEO trick. Building trust & authority takes time & a lot of effort.

What’s moved the needle most for you? Comment below so we can all learn from each other ❤️

(& if building real authority instead of chasing every algorithm change sounds like the kind of work you want support with, that’s what Chris & I help with inside our group coaching program. DM me COACH if you’d like to hear more!)
    This one habit is a huge reason I’ve grown so much This one habit is a huge reason I’ve grown so much over the past 6 years:
If something isn’t working for me, I don’t accept it…I change the conditions until it does.
    This one made my day! 🤗 Davia (@ravencakesbakery) This one made my day! 🤗

Davia (@ravencakesbakery) joined our group fairly early in her blogging journey & said it was one of the best investments she’s made!

She’s a very experienced baker who does markets & hosts classes, but she knew there was opportunity in sharing her recipes online. She dug into our resources, made decisions (like switching her theme) to build her site intentionally, & had support from us the whole way through ❤️

That’s exactly what we want our community to be: kind, open, & genuinely helpful, with no question too small!

Thanks so much for trusting in us & being a part of of our community, Davia!
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