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    If you’re spending 40+ hours on your food blog eve If you’re spending 40+ hours on your food blog every week & are still stuck, chances are you’re doing the wrong work…

Busy work =/= productive work

A lot of what feels productive might actually be busy work in disguise!

Things like:
→ Endlessly tweaking your site
→ Watching another webinar without taking action
→ Spending hours editing a single reel
→ Implementing the latest & greatest shiny object

These all feel good & like you’re making progress in the moment, but when you look back in 3 months, you haven’t gotten any further.

If you want to grow, ask yourself this before doing a task:

“Will this lead to more traffic or revenue in the next 30 days?”

If not, is there something else you should be spending your time on? 👀
    There are so many great ways AI can be used to ben There are so many great ways AI can be used to benefit yourself & your readers, but I don’t think that AI buttons are one of them.

I’ve heard the expert arguments for them and I’ve seen the little data presented, but I’m still not convinced.

I keep an open mind so as new information surfaces, it’s possible I’ll be persuaded to use them in the future, but for now I stand by what I’ve thought about them from the beginning, which is…

1. AI buttons could train readers to go to & trust AI over us, the recipe creators.
2. AI buttons take readers off of food blogs, which could reduce our ad revenue.
3. I don’t want my brand to be associated with AI in this way, considering how studies have shown that the general population doesn’t like AI, and I have no idea what the LLMs are going to tell my readers after I send them their way.
4. Why optimize for something that brings less than 2% of traffic right now?
5. If you’re not clear about what the reader’s getting when they click on an AI button, it’s borderline prompt injection and could be seen as somewhat unethical.

All that said, I’m not judging anyone who’s adding them! I just want to present another perspective since the voices promoting them in our industry can be loud.

I’m genuinely curious to see how they play out in the future.

Who knows, they could be a worthwhile long-term tactic, or they could be one of those quick hacks that maybe works until it doesn’t. My gut leans towards the latter, and as someone whose blog has never been hit by a Google update, I’m just not willing to be a test subject for them.

What are your thoughts on AI buttons??
    Don’t even get me started on AI buttons 🙈 Don’t even get me started on AI buttons 🙈
    Ella (@alpineella) & I connected early on in our f Ella (@alpineella) & I connected early on in our food blogging journeys! It’s been amazing seeing her grow over the years, especially in our group coaching program! Within days of joining, she had used our template to set up her holiday ebook 🎉 I was always so impressed by how quickly she took action!

Thank you for being such a wonderful community member, Ella!! ❤️
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