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You can be an expert in your niche, but if you don

You can be an expert in your niche, but if you don’t know how to speak to your specific audience, you’re not going to get through to them!

So if you’re feeling stuck, try this exercise to get started:

Ask this in a brainstorm with yourself, a friend, or LLM → “What are common beliefs or pain points people have when it comes to [YOUR NICHE]?”

Pick 1 or 2 that stand out to you…things that you have stories about or opinions on.

Create content around those ideas!

The way you present the information & word it matters, too, but this is a great place to start.

Take action on the content creation, actually publish it, and look at the data.

What went well? What could be improved next time? Keep going 👏

When I started Food Blog Coaching, the whole point

When I started Food Blog Coaching, the whole point was that no one should have to navigate this changing industry alone, so reading this testimonial from our member, Christina (@tasting.with.tina), really meant a lot! ❤️

Christina’s been with us since I started this group last year, and it’s been amazing to watch her grow in so many ways! She shows up with thoughtful questions, helpful insights, and takes action right away 💪

Thanks for trusting us & being such a wonderful part of our community, Christina!

& if you’re looking for easy weeknight dinners, go grab her cookbook!!

Facts > feelings

Facts > feelings

“Don’t use a template” is one of many pieces of ad

“Don’t use a template” is one of many pieces of advice I’m ignoring, and my traffic’s still increasing.

The thing is, you’re not going to know how a blog post performs until you publish it…so why make the process harder for yourself by starting from scratch every time?

My template is thorough and I can easily tweak it as needed.

If I notice it isn’t performing how I want it to after I hit Publish, I’ll investigate and make changes to it!

There could be dozens of reasons why your posts aren’t performing well…but your template probably isn’t it.

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