Food Blog Group Coaching

The only group coaching program for food bloggers that provides you with the tools, strategies, & community to help turn your food blog into a thriving business and become a confident entrepreneur!

Apply Now
Kayla Burton, food blog coach.

Most food bloggers are amazing at creating recipes, but don’t know how to grow their blog into a real business.

When you don’t have a clear plan to transform your food blog into a profitable business, you:

  • Stay stuck at the same traffic level. You can’t break through a plateau or find stability.
  • Fall behind in a rapidly changing industry. If you’re still hiding behind your blog, relying on SEO as your only traffic strategy, and avoiding AI in 2025, it’s time to diversify & level up!
  • Work harder but not smarter. Doing it all yourself and wasting energy on things that don’t move the needle causes you to burn out and lose the spark that started this in the first place!
  • Feel isolated and incompetent. Surrounding yourself with food bloggers working towards the same goals means no more solo decision-making and second-guessing everything.
Food blog group coaching program.

We’re here to help you…

  • Grow to 100K+ monthly pageviews.
  • Qualify for premium ad networks like Raptive & Mediavine, earning $1K, $4K, even $7K+ monthly ad revenue.
  • Diversify beyond SEO & display ads so you don’t have to panic whenever there’s an algorithm update.
  • Have clear, organized systems that work for you.
  • Implement strategies that work based on real results & your own data (not fear or hypotheticals).
  • Get support from fellow food bloggers so you don’t have to celebrate wins or make decisions alone.
  • Become a confident creative entrepreneur!

Meet Your Dream Team:
Kayla Burton + Chris Pieta

We’re not your typical wife-husband duo, and we’re not going to tell you some rags-to-riches story or promise you’ll become a millionaire overnight…

With a lot of hard work & dedication, we scaled 4 different creative businesses to 6-figures within 4 years. Along the way, we discovered our skills & passions and found that they complement each other, so we’re partnering to help you do the same!

“If you want to go fast, go alone. If you want to go far, go together.”
Kayla Burton, food blogger and coach

Meet Kayla Burton

From $33K Lab Scientist to $140K+ Food Blogger+Coach

I graduated from UW-Madison in 2016 with a biology degree, took a corporate job making ~$33K/year, and spent years job-hopping to find a fulfilling career path. By 2020, I’d settled in Chicago and was making $60K but feeling the mental toll of working with GI cancer patients.

To de-stress from work, I started baking more & sharing my creations on Instagram, which turned into my blog, Broken Oven Baking! After watching Chris build his online business and landing my first three brand partnerships in early 2021, I realized I could turn my passion into a real career. So I took the leap, quit my corporate job, and went full-time!

Kayla’s Journey

  • 2020: Launched Broken Oven Baking
  • 2021: $25K revenue from brand partnerships alone & decided to go all in on my business
  • 2022: Qualified for Mediavine & doubled my revenue
  • 2023: Started coaching other food bloggers & hit $95K
  • 2024: Switched to Raptive & generated $140K total revenue
  • 2025: Dedicated to helping food bloggers level up, gain confidence, and become better entrepreneurs in our group coaching program

“Food blogging is hard, especially when you don’t have a support system or the right information (or know what to do with that information). I want to provide the personalized advice, resources, and community that I wish I had when I was growing my blog to 100K!”

Chris Brings

  • Proven business systems
  • AI & automation expertise
  • Strategic frameworks
  • Content creation knowledge
Chris Pieta and Kayla Burton.

Kayla Brings

  • Food blogging experience
  • Community-building Mastery
  • Technical implementation skills
  • Growth strategy expertise

Meet Chris Pieta

From “Safe” Corporate to 6-Figure Creative Business & Systems Expert

I graduated from U of I with a chemistry degree in 2016 and thought I’d follow the “safe path” in corporate America. During my 1+ hour long commutes, I realized I was living someone else’s dream, not mine.

I picked up a camera and started consuming every piece of entrepreneurship content I could get my hands on. I was scared to start my business so I did something even scarier: an Ironman triathlon to build the confidence I needed. I quit my job and became obsessed with the creative business side, creating systems, and teaching others how to build their own freedom.

Chris Pieta on his laptop.

Chris’s Journey

  • 2019: Launched my product photography business
  • 2020: Invested 900+ hours perfecting my systems, landed my first client for $500, and quit my 9-5
  • 2021-2022: Scaled to 6 figures and monetized YouTube
  • 2023-2024: Built an audience of 100K+ across platforms and launched Creative Biz Launch to help other creatives
  • 2025: Joined the team to grow Broken Oven Baking and help food bloggers build sustainable businesses using the same proven systems

“I’m obsessed with creating systems that work for you. I’ve worked with hundreds of creative entrepreneurs to build profitable businesses, and now I’m bringing those same proven systems to the food blogging world.”

Introducing…

Food Blog Group Coaching

The only group coaching program that develops you as both a successful food blogger AND a confident entrepreneur, with strategies that work in 2025’s rapidly changing digital landscape.
This isn’t just another SEO course. This is complete business transformation with the most supportive community you’ll ever find.

Upon joining, you’ll get immediate access to…
Kayla presenting on keyword research in a food blog group coaching call.

Weekly 90-Minute Group Coaching Calls

  • Live lessons and Q&As with Kayla
  • Personalized guidance for your specific challenges
  • Guest expert sessions with industry leaders (Ty Kilgore, Raptive, Allison Lancaster, Chelsea Cole, and more!)
  • AI implementation training from Chris (the expert who makes it simple)
  • All call replays shared within 24 hours so you never miss anything
Food blog group coaching program.

The Most Supportive Food Blog Community

  • 24/7 access to 30+ food bloggers who genuinely care about your success
  • A judgment-free zone where all questions are welcome & wins are celebrated
  • Authentic connections with people who understand your entrepreneurial journey
  • Encouragement and accountability to keep growing
  • A community that believes in lifting each other up

“One of the most valuable aspects of the program is the supportive community she has built. When I feel stuck, I know I have an amazing group of bloggers to turn to for support, and chances are, Kayla already has a video tutorial in the library that walks through exactly what I need help with.”
-Nadia, Simple & Fraiche

Food blog coaching resource library.

Resource Library

  • Step-by-step video tutorials for visual learners
  • Templates & checklists for faster implementation
  • AI prompt library & CustomGPTs specific to food bloggers
  • SEO frameworks & traffic diversification strategies
  • Email list building & marketing guides 
  • 60+ resources to help you work smarter, not harder!

What You’ll Learn

In addition to personalized coaching during group calls, you’ll learn about all of the various aspects of food blogging as a business!

Topics Covered

  • Goal-setting
  • Time Management
  • Outsourcing & SOPs
  • Content Strategy
  • SEO & Keyword Research
  • Linking Strategies
  • Updating Blog Posts
  • Email Marketing
  • Using AI as a Tool
  • Photography & Videography

Guest Speakers

  • Caleb Ralston (Branding)
  • Ty Kilgore (SEO)
  • Allison Lancaster (Pinterest)
  • Tammy Overhoff (Digital Products)
  • Raptive’s James Baldwin (Ad Optimization & Performance)
  • Chelsea Cole (Cookbook Publishing)
  • Emily Baksa (Copywriting)
  • Britney Chamberlain (Content Strategy)
& more!
Kayla Burton, food blog coach, teaching a lesson on her laptop.

This program is PERFECT for you if…

✔ You have at least 40 published recipe posts
✔ You’re currently under 100K monthly sessions
✔ You’re ready to treat your blog as a business
✔ You want to implement strategies quickly (not just learn about them)
✔ You believe in community over competition
✔ You’re committed to consistent action and growth
✔ You have at least 40 published recipe posts
✔ You’re currently under 100K monthly sessions

But it’s NOT for you if…

✘ You’re brand new to blogging and haven’t started yet
✘ You think blogging is dying or the market is oversaturated
✘ You’re looking for overnight success or get-rich-quick schemes
✘ You’re not willing to implement strategies we teach
✘ You prefer to compete rather than collaborate with other bloggers
✘ You’re brand new to blogging and haven’t started yet

What members are saying…

Food blog group coaching testimonial from Maria Lucey Dietitian.
-Maria, Maria Lucey Dietitian
Food blog group coaching testimonial from Nadia at Simple and Fraiche.
-Nadia, Simple & Fraiche
Recipe blog group coaching testimonial from Natalie Marble Cooks.
-Natalie, Natalie Marble Cooks
Group coaching testimonial from Christina at Tasting with Tina.
-Christina, Tasting with Tina
Food blog coaching testimonial from Jami Powell.
-Jami, Powell Family Cooking
Group coaching review from Jess at Scratch Mommy.
-Jess, Scratch Mommy
Group coaching testimonial from Krystina at Sprinkled and Sugared Bakery.
-Krystina, Sprinkled and Sugared Bakery
Group coaching program testimonial from Amanda at Stir Taste Smile.
-Amanda, Stir Taste Smile

Membership Options

We understand that investing in yourself & your business is a significant decision. That’s why we offer flexible plans that allow you to choose what works best for your current situation.

Monthly Membership
$249/month
  • Join & cancel anytime
  • Upgrade to annual anytime (prorated rate)
  • Grandfathered pricing
Apply Now
✨ BEST VALUE ✨
Annual Membership
$2,499/year
  • Bonus 1:1 coaching call with Kayla
  • Save $489/year compared to monthly
  • Best value for committed food bloggers
  • Grandfathered pricing
Apply Now

“Obviously, investing in coaching is a significant expense and certainly can feel like a very scary one, but working with Kayla has been more than worth it. I gained so much knowledge and confidence!”
-Cynthia, But First We Brunch

Join Us!

Real Results from Real Food Bloggers

“Kayla has changed not only my blog but my outlook on my business and my life. I feel like I actually know what my blog’s about now, and I have the confidence to make decisions as a business owner.”

Sarah’s Results:

  • Grew from 30,000 to 140,000+ monthly sessions
  • Built email list from 200 to 3,800+ engaged subscribers
  • Started earning $6,000/month in ad revenue alone
  • Joined Mediavine, then upgraded to Raptive
  • Developed confidence as an entrepreneur
Sarah from Real Food With Sarah.
Sarah Hill
Real Food With Sarah

“I have doubled in revenue in the past year from last year and my traffic has doubled as well…I’m grateful because now I feel like I can step back…the traffic still continues to grow at this point.”

Brooke’s Results:

  • Doubled traffic and revenue year-over-year
  • Successfully diversified traffic sources beyond Instagram
  • Improved efficiency through content optimization
  • Gained a sense of community
  • Learned from other member’s questions
Brooke Homec from The Salted Sweets
Brooke Homec
The Salted Sweets

“It was such a positive space. There was no negativity…everybody just wanted everybody else to do better.”

Nicole’s Results:

  • Grew to over 70,000 sessions within months
  • Switched from SHE Media to Raptive Rise, increasing monthly ad revenue from ~$500 to $2,000+
  • Increased brand collaboration revenue
  • Gained clarity and confidence in her blogging direction
Nicole from Fresh Apron.
Nicole Masson
Fresh Apron

“I was at like 700 [monthly sessions]. I monetized in May and hit like 50,000 sessions, and then June I hit 100,000, so I doubled from May to June.”

Allie’s Results:

  • From 700 to 100K+ monthly sessions in just 6 months
  • Successfully monetized with Mediavine, later transitioned to Raptive
  • Launched a second food blog
  • Consistently publishes 8-12 new posts monthly
Allie Hagerty from Seasoned and Salted.
Allie Hagerty
Seasoned & Salted

Please note that each individual’s results will vary.

FAQ

Like in our coaching community, we’re here to quickly answer all your questions! If you don’t see an answer to a specific question you have, please send Kayla an email at kayla{at}foodblogcoaching{dot}com 😊

Food Blog Group Coaching provides strategies & tools specific to food bloggers.

While we have an extensive Resource library with lessons, tutorials, and tools, our main focus is helping you push through plateaus & overcome obstacles via personalized guidance during weekly live coaching calls. During calls & in the community, you’ll be able to bounce ideas off of & receive advice from not only us, but other established food bloggers who might’ve gone through similar challenges!

Many courses focus only on tactics like SEO, keyword research, or Pinterest. Our program includes these, but there’s much more to food blogging! We teach strategies & provide tools for all areas of food blogging, and feature industry experts to provide information on topics we aren’t necessarily experts in.

We’ve designed this program to help you grow as an entrepreneur with business skills, confidence, and the most supportive community in the food blogging space. Our strategies & resources are built for 2025’s changing landscape with AI and algorithm updates in mind.

Our group calls are typically Wednesdays at 11am CT. We meet for 60-90 minutes to learn, implement, and answer your questions!

Whether you’re able to attend the calls live or not, we encourage you to submit questions ahead of time to be answered during calls.

As a member, you’ll have access to all of our call replays, which are uploaded to our Resource Library within 24 hours.

Yes! All members will have access to all replays while they’re in the program. If you leave the program, you will lose access to all replays and resources, but you can re-join at any time (as long as your membership is in good standing).

If you sign up for an annual membership now, you’ll receive a 1:1 coaching call with Kayla!

Additional spots for 1:1 coaching calls & audits are limited throughout the year and will be available to group members only.

All payments are processed directly through our community’s platform using Stripe. Major credit cards are accepted.

When you sign up, you’ll have the option to select a monthly or annual membership. Annual is recommended to get the greatest value & transformation. Monthly members can upgrade to annual at any time.

Our mission is to make food blog success accessible, not exclusive.

With all of the value, resources, tools, and community we’re providing, we could easily charge 2-3x more like other programs. However, we’ve intentionally kept our pricing affordable because we believe everyone deserves the chance to turn their passion into a profitable business!

We’re not trying to be the most expensive option in the market, we’re trying to be the most effective and accessible.

No worries! We provide step-by-step video tutorials, and our community is incredibly helpful for technical questions. We’re here to help you learn as you go and provide outsourcing recommendations so you can focus on making a big impact without worrying about technical things.

Absolutely! If you’d like to try it out for a month and make sure it’s a good fit, you can easily upgrade to annual & save $$ at any time. When you upgrade from monthly to annual, you’ll pay the annual price minus your current month’s payment.

This program is most beneficial for those who have been blogging for at least a few months. Joining before your food blog is established is not recommended. Check out my free toolkit if you need resources to get started, or reach out to Kayla if you have questions about joining!

Building a sustainable food blogging business is a long-game, which is why we recommend an annual membership to see the greatest results on yourself & your business. We believe that showing up and creating systems will have beneficial short and long-term impacts. If you show up, put in the work, and stay consistent, you will see results.

However, if you feel like you haven’t gained any value, please reach out to Kayla at kayla{at}foodblogcoaching{dot}com.

Due to the immediate access to all resources and community, all sales are final. However, monthly members may cancel anytime.

Get to know us!

Transparency and connection are important to us, so we created this video to share more about ourselves, our partnership, and the impact we’re trying to make in the food blogging industry. If you have any questions or want to say “hi”, reach out on Instagram @foodblogcoach & @chrispieta 😊