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Client Case Studies

Food blog group coaching case study with Ella from Alpine Ella.

Case Study: Ella Gilbert

Food blog audit case study with Allie from Seasoned and Salted.

Case Study: Allie Hagerty

Food Blog Coaching Case Study with Donna from LadyPearTree.

Case Study: Donna Poirier

Case Study with Hayley from Real Food with Altitude

Case Study: Hayley Lucero

Case Study with Brooke from The Salted Sweets

Case Study: Brooke Homec

Real Food with Sarah Case Study

Case Study: Sarah Hill

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    “Don’t use a template” is one of many pieces of ad “Don’t use a template” is one of many pieces of advice I’m ignoring, and my traffic’s still increasing. The thing is, you’re not going to know how a blog post performs until you publish it…so why make the process harder for yourself by starting from scratch every time? My template is thorough and I can easily tweak it as needed. If I notice it isn’t performing how I want it to after I hit Publish, I’ll investigate and make changes to it! There could be dozens of reasons why your posts aren’t performing well…but your template probably isn’t it.
    One of my favorite reasons to engage with your aud One of my favorite reasons to engage with your audience: it gives you direction. When you connect with the people showing up for you, you start to understand who they are & what they come to you for. That clarity makes the “what’s my brand, what do I post, where do I go next” questions so much less paralyzing. And if brand partnerships are a goal of yours, engagement matters there too! What’s something you learned about your audience by just talking to them? 💬
    I often get asked how my Google traffic has grown I often get asked how my Google traffic has grown every year since starting my blog, especially with everything going on in search right now… I don’t think there’s one magic answer, but here are the 3 things I believe made the biggest difference 👇 → A consistent social media presence. I’ve been posting across platforms since 2020, and my growth & content quality on Instagram (especially back in the day) has led to my next big point… → Backlinks & brand mentions. A few years ago, a Good Morning America producer found me on IG and asked me to be a part of their cooking from home series! I’ve also gotten featured by accounts like Sur La Table and other big names in the industry. These mentions build authority that Google notices, & it’s the kind of trust signal you can’t fake with on-page SEO. → My site is mostly recipes, not informational content. People want a real, trusted source when they’re baking, so recipe queries feel a little safer from AI Overviews (at least for now!). I’ve also been intentional about creating the best user experience, encouraging & replying to comments, and demonstrating my EEAT! If there’s one takeaway here, it’s that the stuff that compounds isn’t a quick SEO trick. Building trust & authority takes time & a lot of effort. What’s moved the needle most for you? Comment below so we can all learn from each other ❤️ (& if building real authority instead of chasing every algorithm change sounds like the kind of work you want support with, that’s what Chris & I help with inside our group coaching program. DM me COACH if you’d like to hear more!)
    This one habit is a huge reason I’ve grown so much This one habit is a huge reason I’ve grown so much over the past 6 years: If something isn’t working for me, I don’t accept it…I change the conditions until it does.
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